{"id":16670,"date":"2023-05-06T18:55:17","date_gmt":"2023-05-06T22:55:17","guid":{"rendered":"https:\/\/cinemadailyus.com\/?p=16670"},"modified":"2023-12-12T05:58:55","modified_gmt":"2023-12-12T10:58:55","slug":"yahoos-ex-ceo-marissa-mayer-regrets-not-buying-netflix-and-acquired-tumblr-instead","status":"publish","type":"post","link":"https:\/\/cinemadailyus.com\/?p=16670","title":{"rendered":"Yahoo’s Ex-CEO Marissa Mayer Regrets Not Buying Netflix and Acquired Tumblr Instead"},"content":{"rendered":"\r\n

Yahoo should have bought Netflix or Hulu instead of Tumblr. That\u2019s the wisdom-in-hindsight opinion of former Yahoo CEO Marissa Mayer, who offered her thoughts on the 2013 acquisition in a recent interview.

As Mayer told a Tech Brew<\/em> <\/a>reporter: \u201cWe looked at a transformative acquisition, and we bought Tumblr. At the same time, we were also considering whether it was possible to buy Hulu or, ironically, Netflix. And I think Netflix was billion and Hulu was at .

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3 billion at the time. And either of those, with hindsight being 20\/20, would have been a better acquisition.
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\u201d

The company had launched its own streaming service called Yahoo Screen but closed it in 2016 when it did not meet fiscal expectations.

In seeking that so-called \u201ctransformative acquisition,\u201d Yahoo was banking on the hope that Tumblr would facilitate its launch into the social mediasphere, but things quickly tumbled when the company was unable to figure out a way to monetize Tumblr\u2019s user base. After Verizon bought Yahoo in 2017, it sold Tumblr two years later to Automattic, which owns the WordPress publishing platform. Yahoo itself is now the property of Apollo Global Management, a private-equity firm.

Hulu was also among the other properties that Yahoo considered buying during Mayer\u2019s regime. In 2013, Hulu\u2019s owners (Disney, Comcast, and 21st Century Fox) were considering auctioning it off, and Yahoo was among the bidders until the owners changed their minds.
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Today, Disney owns a majority share in Hulu but it\u2019s considering spinning it off. In March, Disney\u2019s CEO called Hulu a \u201csolid platform\u201d while conceding that that \u201cthe environment is very, very tricky right now and before we make any big decisions about our level of investment, our commitment to that business, we want to understand where it could go.\u201d

Marissa Mayer also told the Tech Brew interviewer that one of her regrets was hiring Henrique de Castro as chief operating officer of Yahoo. She eventually sacked him after little more than a year on the job. After leaving Yahoo, Mayer cofounded an AI-oriented startup known as Sunshine.

Check out more of Edward’s articles<\/a>.\u00a0<\/p>\r\n","protected":false},"excerpt":{"rendered":"

Yahoo should have bought Netflix or Hulu instead of Tumblr. That\u2019s the wisdom-in-hindsight opinion of former Yahoo CEO Marissa Mayer, who offered her thoughts on the 2013 acquisition in a recent interview. As Mayer told a Tech Brew reporter: \u201cWe looked at a transformative acquisition, and we bought Tumblr. At the same time, we were…<\/p>\n","protected":false},"author":3,"featured_media":16692,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[12812,55,15679,558,15675,15678,15677,15676],"acf":[],"yoast_head":"\nYahoo's Ex-CEO Marissa Mayer Regrets Not Buying Netflix and Acquired Tumblr Instead | Cinema Daily US<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cinemadailyus.com\/?p=16670\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yahoo's Ex-CEO Marissa Mayer Regrets Not Buying Netflix and Acquired Tumblr Instead | Cinema Daily US\" \/>\n<meta property=\"og:description\" content=\"Yahoo should have bought Netflix or Hulu instead of Tumblr. That\u2019s the wisdom-in-hindsight opinion of former Yahoo CEO Marissa Mayer, who offered her thoughts on the 2013 acquisition in a recent interview. As Mayer told a Tech Brew reporter: \u201cWe looked at a transformative acquisition, and we bought Tumblr. 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