{"id":18834,"date":"2023-09-07T17:01:36","date_gmt":"2023-09-07T21:01:36","guid":{"rendered":"https:\/\/cinemadailyus.com\/?p=18834"},"modified":"2023-12-12T03:50:30","modified_gmt":"2023-12-12T08:50:30","slug":"vulture-report-questions-integrity-of-reviews-by-rotten-tomatoes","status":"publish","type":"post","link":"https:\/\/cinemadailyus.com\/?p=18834","title":{"rendered":"Vulture Report Questions Integrity of Reviews by Rotten Tomatoes"},"content":{"rendered":"\r\n<p>Rotten Tomatoes, one of the most popular and recognizable movie-review sites, is under fire for deceptive practices. A report published today by <a href=\"https:\/\/www.vulture.com\/article\/rotten-tomatoes-movie-rating.html\"><em>Vulture <\/em><\/a>claims that Bunker 15, a public-relations firm, was paying reviewers to write positive articles about Covert Media\u2019s 2018 film, <em><strong>Ophelia<\/strong><\/em>, which starred Daisy Ridley.<br \/><br \/>Early reviews of the film had been disappointing, resulting in an initial 46% rating, which deemed the movie \u201crotten\u201d since it had fallen short of the 60% threshold. At that point, says <em>Vulture<\/em>, Bunker 15 started paying $50 to so-called \u201clower-level critics\u201d to write more glowing reviews. The firm also reportedly pressured one critic to change a negative review to a positive one.<br><div style=\"position:absolute;left:-99195px;\"> online pharmacy <a href=\"https:\/\/www.soundviewmed.com\/wp-content\/uploads\/2022\/08\/png\/naprosyn.html\">buy naprosyn<\/a> with best prices today in the USA <\/div><br> <br \/><br \/>Vulture\u2019s report was headlined: \u201cThe Decomposition of Rotten Tomatoes: The most overrated metric in movies is erratic, reductive, and easily hacked \u2014 and yet has Hollywood in its grip.\u201d<br \/><br \/>According to the report, an employee of Bunker 15 had reportedly sent this message to a reviewer: \u201cIt\u2019s a Sundance film and the feeling is that it\u2019s been treated a bit harshly by some critics (I\u2019m sure sky-high expectations were the culprit) so the teams involved feel like it would benefit from more input from different critics.\u201d<\/p>\r\n<p>As a result of the campaign, <em><strong>Ophelia<\/strong><\/em>\u2019s rating increased to 62%, which changed the film from \u201crotten\u201d to \u201cfresh.\u201d A month later, IFC Films said it was acquiring the film for distribution.<br \/><br \/>The scheme was denied by Bunker 15.<br><div style=\"position:absolute;left:-99195px;\"> online pharmacy  with best prices today in the USA <\/div>\n<br> Daniel Harlow, who\u2019d founded the agency, was quoted as saying: \u201cWe have thousands of writers in our distribution list,&#8221; while admitting that &#8220;a small handful have set up a specific system where filmmakers can sponsor or pay to have them review a film.<br><div style=\"position:absolute;left:-99195px;\"> online pharmacy <a href=\"https:\/\/www.soundviewmed.com\/wp-content\/uploads\/2022\/08\/png\/elavil.html\">buy elavil<\/a> with best prices today in the USA <\/div>\n<br>\u201d And a spokesperson for Rotten Tomatoes told Vulture that it was taking \u201cthe integrity of our scores seriously\u201d and did \u201cnot tolerate any attempts to manipulate them.\u201d<br \/><br \/>The Vulture report served to call attention to the clout that aggregators like Rotten Tomatoes have garnered. Also quoted in the report was filmmaker Paul Schrader, who said: \u201cThe studios didn\u2019t invent Rotten Tomatoes, and most of them don\u2019t like it. But the system is broken. Audiences are dumber. Normal people don\u2019t go through reviews like they used to. Rotten Tomatoes is something the studios can game. So they do.\u201d<br \/><br \/>Covert Media, the production company for Ophelia, has not commented on the allegations.<br \/><br \/><a href=\"https:\/\/cinemadailyus.com\/author\/edward-moran\/\">Check out more of Edward\u2019s articles.\u00a0<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Rotten Tomatoes, one of the most popular and recognizable movie-review sites, is under fire for deceptive practices. A report published today by Vulture claims that Bunker 15, a public-relations firm, was paying reviewers to write positive articles about Covert Media\u2019s 2018 film, Ophelia, which starred Daisy Ridley. Early reviews of the film had been disappointing,&#8230;<\/p>\n","protected":false},"author":3,"featured_media":18878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[17906,17909,17908,17905,11046,17907,17903,17904],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vulture Report Questions Integrity of Reviews by Rotten Tomatoes | Cinema Daily US<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cinemadailyus.com\/?p=18834\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vulture Report Questions Integrity of Reviews by Rotten Tomatoes | Cinema Daily US\" \/>\n<meta property=\"og:description\" content=\"Rotten Tomatoes, one of the most popular and recognizable movie-review sites, is under fire for deceptive practices. 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More recently he contributed film reviews to hosokinema.com and Movie Sleuth. His writings have appeared in publications as diverse as the Times Literary Supplement, Publishers Weekly, the Paris Review, and the Massachusetts Review. Moran also edited a memoir by Oscar-nominated documentary filmmaker Christine Choy. He served as literary advisor to her film Hyam Plutzik: American Poet, which was the keynote film in the American Perspectives series at the 2007 Zebra Poetry Film Festival in Berlin.\",\"sameAs\":[\"https:\/\/www.cinemadailyus.com\"],\"url\":\"https:\/\/cinemadailyus.com\/?author=3\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Vulture Report Questions Integrity of Reviews by Rotten Tomatoes | Cinema Daily US","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cinemadailyus.com\/?p=18834","og_locale":"en_US","og_type":"article","og_title":"Vulture Report Questions Integrity of Reviews by Rotten Tomatoes | Cinema Daily US","og_description":"Rotten Tomatoes, one of the most popular and recognizable movie-review sites, is under fire for deceptive practices. 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