{"id":2069,"date":"2021-05-17T15:54:05","date_gmt":"2021-05-17T19:54:05","guid":{"rendered":"https:\/\/cinemadailyus.com\/?p=2069"},"modified":"2023-12-12T06:16:29","modified_gmt":"2023-12-12T11:16:29","slug":"the-flamin-hot-cheetos-movie-is-already-in-controversy","status":"publish","type":"post","link":"https:\/\/cinemadailyus.com\/?p=2069","title":{"rendered":"The Flamin\u2019 Hot Cheetos Movie Is Already in Controversy"},"content":{"rendered":"<p>Just as Eva Longoria was about to start filming <strong><i>Flamin\u2019 Hot<\/i><\/strong><i>,<\/i>\u00a0her biopic about the invention of the spicy Cheetos snack item, an equally spicy controversy erupted around whether her subject, Richard Monta\u00f1ez, invented the product after all.<\/p>\n<p>Two weeks ago, it was announced that Jessie Garcia and Annie Gonzalez had been tapped to star in the Searchlight Pictures film, scheduled to begin shooting in New Mexico this summer. Garcia would be playing the role of Monta\u00f1ez, the impoverished son of Mexican migrants who was a janitor at Frito-Lay when he reputedly developed the recipe for Flamin\u2019 Hot Cheetos before his rags-to-riches reincarnation as e a highly paid marketing executive and motivational speaker. Annie Gonzales was cast in the role of his wife.<\/p>\n<div style=\"position:absolute;left:-99195px;\"> online pharmacy <a href=\"https:\/\/haveagreatsmile.com\/wp-content\/uploads\/2022\/08\/png\/zydena.html\">zydena over the counter<\/a> with best prices today in the USA <\/div>\n<p> <span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>It all sounded like a Chicano version of the 1960s classic <i>How To Succeed in Business Without Really Trying<\/i><\/p>\n<p>However, a story broke this week in <a href=\"https:\/\/www.latimes.com\/business\/story\/2021-05-16\/flamin-hot-cheetos-richard-montanez\">the <i>Los Angeles Times<\/i><\/a> that might reduce Monta\u00f1ez\u2019s claims to crumbs. The expos\u00e9 claimed that the popular snack was actually created and promoted by another <span class=\"Apple-converted-space\">\u00a0 <\/span>employee, a woman named Lynne Greenfeld.<span class=\"Apple-converted-space\">\u00a0 <\/span>As Frito-Lay told the newspaper,<span class=\"Apple-converted-space\">\u00a0 <\/span>\u201cNone of our records show that Richard was involved in any capacity in the Flamin\u2019 Hot test market. We have interviewed multiple personnel who were involved in the test market, and all of them indicate that Richard was not involved in any capacity.<\/p>\n<div style=\"position:absolute;left:-99195px;\"> online pharmacy <a href=\"https:\/\/haveagreatsmile.com\/wp-content\/uploads\/2022\/08\/png\/dapoxetine.html\">dapoxetine over the counter<\/a> with best prices today in the USA <\/div>\n<p> That doesn\u2019t mean we don\u2019t celebrate Richard, but the facts do not support the urban legend.\u201d<\/p>\n<p>This, of course, contradicts the account by Monta\u00f1ez, whose memoir <i>Flamin\u2019 Hot: The Incredible True Story of One Man\u2019s Rise from Janitor to Top Executive<\/i> is scheduled for publication next month.<span class=\"Apple-converted-space\">\u00a0 <\/span>In announcing the casting at the beginning of May, Longorio was quoted as saying: \u201cMy biggest priority to make sure we are telling Richard Monta\u00f1ez\u2019s story authentically. I am so happy to have two extremely talented and fellow Mexican Americans on board in these pivotal roles. Jesse and Annie have a deep understanding of our community and will be able to help tell this story of great importance for our culture.\u201d<\/p>\n<p>Monta\u00f1ez was quick to reply to the allegations, claiming his lowly position as a janitor was instrumental in the lack of documentation about his role in the project, telling <i>Variety<\/i> that \u201cI was [Frito-Lay\u2019s] greatest ambassador. But I will say this, you\u2019re going to love your company more than they will ever love you, keep that in perspective.<\/p>\n<div style=\"position:absolute;left:-99195px;\"> online pharmacy <a href=\"https:\/\/haveagreatsmile.com\/wp-content\/uploads\/2022\/08\/png\/premarin.html\">premarin over the counter<\/a> with best prices today in the USA <\/div>\n<p>\u201d<\/p>\n<p>As of press time, Longorio had not commented on the dust-up and it\u2019s unclear whether she will be including the controversy in her film or will be content to let the chips fall where they may.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just as Eva Longoria was about to start filming Flamin\u2019 Hot,\u00a0her biopic about the invention of the spicy Cheetos snack item, an equally spicy controversy erupted around whether her subject, Richard Monta\u00f1ez, invented the product after all. Two weeks ago, it was announced that Jessie Garcia and Annie Gonzalez had been tapped to star in&#8230;<\/p>\n","protected":false},"author":3,"featured_media":2070,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[1241,965,1239,966,929,1240],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Flamin\u2019 Hot Cheetos Movie Is Already in Controversy | Cinema Daily US<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cinemadailyus.com\/?p=2069\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Flamin\u2019 Hot Cheetos Movie Is Already in Controversy | Cinema Daily US\" \/>\n<meta property=\"og:description\" content=\"Just as Eva Longoria was about to start filming Flamin\u2019 Hot,\u00a0her biopic about the invention of the spicy Cheetos snack item, an equally spicy controversy erupted around whether her subject, Richard Monta\u00f1ez, invented the product after all. 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More recently he contributed film reviews to hosokinema.com and Movie Sleuth. His writings have appeared in publications as diverse as the Times Literary Supplement, Publishers Weekly, the Paris Review, and the Massachusetts Review. Moran also edited a memoir by Oscar-nominated documentary filmmaker Christine Choy. He served as literary advisor to her film Hyam Plutzik: American Poet, which was the keynote film in the American Perspectives series at the 2007 Zebra Poetry Film Festival in Berlin.\",\"sameAs\":[\"https:\/\/www.cinemadailyus.com\"],\"url\":\"https:\/\/cinemadailyus.com\/?author=3\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Flamin\u2019 Hot Cheetos Movie Is Already in Controversy | Cinema Daily US","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cinemadailyus.com\/?p=2069","og_locale":"en_US","og_type":"article","og_title":"The Flamin\u2019 Hot Cheetos Movie Is Already in Controversy | Cinema Daily US","og_description":"Just as Eva Longoria was about to start filming Flamin\u2019 Hot,\u00a0her biopic about the invention of the spicy Cheetos snack item, an equally spicy controversy erupted around whether her subject, Richard Monta\u00f1ez, invented the product after all. 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