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{"id":628,"date":"2021-03-19T09:26:04","date_gmt":"2021-03-19T13:26:04","guid":{"rendered":"https:\/\/cinemadailyus.com\/?p=628"},"modified":"2023-12-12T06:12:26","modified_gmt":"2023-12-12T11:12:26","slug":"house-of-gucci-revives-milans-cinematic-tradition-that-began-in-1896","status":"publish","type":"post","link":"https:\/\/cinemadailyus.com\/?p=628","title":{"rendered":"House of Gucci Revives Milan\u2019s Cinematic Tradition, That Began In 1896"},"content":{"rendered":"<p>It is no longer a secret that Ridley Scott, Lady Gaga and Adam Driver are filming in Milan the movie <i>House of Gucci<\/i>, that will chronicle the murder of Maurizio Gucci. Lady Gaga will star as Patrizia Reggiani, charged for proxy murder of her husband<b> <\/b>Maurizio Gucci, played by Adam Driver. The film will also be shot in Gressoney, Rome, Lake Como, and perhaps Florence, to retrace the locations that were dear to the Gucci couple.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-631\" src=\"https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/1304481.jpeg\" alt=\"\" width=\"900\" height=\"599\" srcset=\"https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/1304481.jpeg 900w, https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/1304481-300x200.jpeg 300w, https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/1304481-768x511.jpeg 768w, https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/1304481-696x463.jpeg 696w, https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/1304481-631x420.jpeg 631w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>Currently, the set images that have leaked capture the actors shooting some scenes in the city centre. The most popular one of all depicts Lady Gaga feeding Adam Driver a <i>panzerotto<\/i> (a small Italian calzone typical of Southern Italian cuisine). This shot might have been taken from the bakery <a href=\"https:\/\/www.luini.it\/eng\/index.htm\">Luini<\/a>, that is an institution for all Milanese, that reached the peak of its popularity during the nineties. So many fans are wondering whether this moment is a guilty pleasure during a break from filming, or if it\u2019s an actual scene from the film that is set in that very decade.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-630\" src=\"https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/EwRAfOkWgAQBXQi.jpg\" alt=\"\" width=\"1200\" height=\"799\" srcset=\"https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/EwRAfOkWgAQBXQi.jpg 1200w, https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/EwRAfOkWgAQBXQi-300x200.jpg 300w, https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/EwRAfOkWgAQBXQi-1024x682.jpg 1024w, https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/EwRAfOkWgAQBXQi-768x511.jpg 768w, https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/EwRAfOkWgAQBXQi-696x463.jpg 696w, https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/EwRAfOkWgAQBXQi-1068x711.jpg 1068w, https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/EwRAfOkWgAQBXQi-631x420.jpg 631w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>This is not the first time that Milan has been at the centre of attention in the world of cinema. In Italy, undoubtably, Rome and Torino have held primary roles in the film industry, the first with Cinecitt\u00e0 Studios that welcomed the most legendary films in Italian and Hollywood history, and the latter being the home to the glorious National Museum of Cinema at the Mole Antonelliana.<\/p>\n<div style=\"position:absolute;left:-99195px;\"> online pharmacy <a href=\"http:\/\/www.suncoastseminars.com\/assets\/system\/zoloft.html\">zoloft over the counter<\/a> with best prices today in the USA <\/div>\n<p><\/p>\n<p>But Milan\u2019s cinematic tradition goes all the way back to when this medium was moving its first steps, making it a pioneer in the field. The Lumi\u00e8re Brothers were first showing their films in France at the end of 1895, and just the following year, on March 20<sup>th<\/sup>, 1896, at the Circolo Fotografico (Photographic Circle), there was the first public cinema projection with the device of the inventors from Lyon, August and Louis. It was an immediate success, to the extent that the projections for the paying public were eventually moved to several Milanese stage theatres.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>That same year, director Italo Pacchioni was releasing a variety of films shot in Milan, the first one being <a href=\"https:\/\/www.youtube.com\/watch?v=_y_tesJ7vFA\"><i>Il finto storpio al Castello Sforzesco<\/i><\/a> (The Fake Cripple At The Sforza Castle). Italo Pacchioni, was the inventor of a camera with a stereoscopic effect, that is now kept at the <a href=\"https:\/\/www.cinetecamilano.it\/location\/mic\">Cineteca Italiana<\/a> Museum in Milan. He is also remembered for making a film dedicated to the funeral of illustrious composer Giuseppe Verdi in 1901.<\/p>\n<div class=\"youtube-embed\" data-video_id=\"_y_tesJ7vFA\"><iframe loading=\"lazy\" title=\"Finto storpio (Italo Pacchioni, 1896)\" width=\"696\" height=\"522\" src=\"https:\/\/www.youtube.com\/embed\/_y_tesJ7vFA?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p>Before the First World War, Milanese industrialists invested a lot of capital in the Seventh Art; amongst these was Giuseppe Visconti di Modrone, father of filmmaker Luchino Visconti. At that same time, Luca Comerio proved to be another important figure in Milan\u2019s cinematic history. He was an important photojournalist and director, who shot images through Italy and even Libya. In 1907 about fifty screening rooms were already in operation in Milan, thanks to him. Most importantly, Comerio founded in 1915 the first soundstage in the Greco Turro neighbourhood.<\/p>\n<div style=\"position:absolute;left:-99195px;\"> online pharmacy  with best prices today in the USA <\/div>\n<p> This was the best equipped film studio in the world for the time, giving to Milan undisputed primacy in the film industry.<\/p>\n<p>Up until the 1920s, Milan was one of the capitals of Italian cinema, but later, with the advent of Fascism, everything was centralised in Rome and even investments began to decrease. After the Second World War, it is thanks to the ICET Studios that Milan saw its theatre tradition return, through the initiative of Francesco Corti, who began working for cinema and for RAI. These factories were sold to the Corti family, the same one that bought the land in Cologno Monzese for the construction of new studios which, from 1983, would change ownership to host Silvio Berlusconi&#8217;s newborn Fininvest \u2014 that today goes by the name of Mediaset, but is principally used for television shows.<\/p>\n<p>Besides the craft of filmmaking, Milan boasts a great tradition in cinema venues. The historic movie theatres of Milan used to be over 130. In Corso Vittorio Emanuele II, where today only two movie theatres survive (the Arlecchino single screen and the Odeon-The Space multiplex), there used to be more than 20 cinemas, so much so that the area was nicknamed the \u201cMilanese Broadway.\u201d The first cinemas in Milan appeared at the beginning of the 1900s and increased in the following years, occupying spaces inside elegant and prestigious buildings, but also, from the Second Post-War period onwards, undergrounds and basements, reaching the largest number of rooms in the sixties.<\/p>\n<div style=\"position:absolute;left:-99195px;\"> online pharmacy <a href=\"http:\/\/www.suncoastseminars.com\/assets\/system\/antabuse.html\">antabuse over the counter<\/a> with best prices today in the USA <\/div>\n<p> Since the eighties, the screens to admire the so-called moving pictures decreased due to the high rental costs of spaces and the changing habits of viewers \u2014 attracted by the growing television offer and new streaming technologies. Gradually movie theatres were sold out to retail outlets \u2014 the latest one being the multiplex Cinema Apollo, that sold to Apple, closing permanently in January 2017. This was the main venue of press previews for film critics.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-634\" src=\"https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/C.so-Vittorio-Emanuele-notturno-1960.jpg\" alt=\"\" width=\"1024\" height=\"718\" srcset=\"https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/C.so-Vittorio-Emanuele-notturno-1960.jpg 1024w, https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/C.so-Vittorio-Emanuele-notturno-1960-300x210.jpg 300w, https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/C.so-Vittorio-Emanuele-notturno-1960-768x539.jpg 768w, https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/C.so-Vittorio-Emanuele-notturno-1960-696x488.jpg 696w, https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/C.so-Vittorio-Emanuele-notturno-1960-599x420.jpg 599w, https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/C.so-Vittorio-Emanuele-notturno-1960-100x70.jpg 100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>In terms of filming, through the decades, the city of Milan offered fantastic settings for many movies that have made the history of cinema, especially at the turn of the fifties and eighties. Amongst these there is <i>Toto, Peppino, and the Hussy<\/i> (originally <i>Tot\u00f2, Peppino e la&#8230; malafemmina<\/i>), which is an Italian comedy film directed by Camillo Mastrocinque in 1956, starring the comedy duo of Tot\u00f2 and Peppino De Filippo. In 1964 Milanese Carlo Lizzani directed <i>La vita agra<\/i> (<i>It&#8217;s a Hard Life<\/i>), a film that was later selected to enter the list of the 100 Italian films to be saved. The movie, based on the eponymous novel by Luciano Bianciardi, portrays the Milan of the sixties, as the hub of a vibrant, Italian melting-pot. There is even a <a href=\"https:\/\/www.youtube.com\/watch?v=D6ld-UEoXTo\">cameo of singer Enzo Jannacci<\/a> performing in the historical Bar Jamaica, nestled in the Brera neighbourhood, home to intellectuals and artists. During the seventies we have a greater depiction of Milanese life with Marco Bellocchio\u2019s <i>Slap the Monster on Page One<\/i>, giving insight to the realm of the Italian press whose primacy is still held by Milan; and Ermanno Olmi\u2019s <i>The Tree of Wooden Clogs<\/i>, that showed the juxtaposition between peasant life in the Lombard countryside and hectic Milanese living.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-633\" src=\"https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/noio-volevan-savuar-60-anni-faquando-toto-veniva-dalla-val-brembana_f00147ce-7022-11e6-bb60-80fff81524c6_900_566.jpg\" alt=\"\" width=\"900\" height=\"566\" srcset=\"https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/noio-volevan-savuar-60-anni-faquando-toto-veniva-dalla-val-brembana_f00147ce-7022-11e6-bb60-80fff81524c6_900_566.jpg 900w, https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/noio-volevan-savuar-60-anni-faquando-toto-veniva-dalla-val-brembana_f00147ce-7022-11e6-bb60-80fff81524c6_900_566-300x189.jpg 300w, https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/noio-volevan-savuar-60-anni-faquando-toto-veniva-dalla-val-brembana_f00147ce-7022-11e6-bb60-80fff81524c6_900_566-768x483.jpg 768w, https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/noio-volevan-savuar-60-anni-faquando-toto-veniva-dalla-val-brembana_f00147ce-7022-11e6-bb60-80fff81524c6_900_566-696x438.jpg 696w, https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/noio-volevan-savuar-60-anni-faquando-toto-veniva-dalla-val-brembana_f00147ce-7022-11e6-bb60-80fff81524c6_900_566-668x420.jpg 668w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>Currently, Ridley Scott\u2019s <i>House of Gucci <\/i>by filming in Milan is simply following a 21<sup>st<\/sup> century trend. In recent years, several productions have been charmed by the city\u2019s cinematic allure, like Luc Besson\u2019s 2019 action-thriller <i>Anna<\/i> and Hollywood blockbuster of the same year <i>Murder Mystery<\/i>, starring Adam Sandler and Jennifer Aniston. Even Bollywood arrived in Milan in 2012, with the film <i>Ajab Gazabb Love<\/i> <i>(Strange and Wonderful Love<\/i>), that used the squares in front of Milan\u2019s 14<sup>th <\/sup>century cathedral and the historic Teatro della Scala as background for the film\u2019s love scenes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-636\" src=\"https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/bollywood_milano_duomo_bollywood_3_1.jpeg\" alt=\"\" width=\"738\" height=\"462\" srcset=\"https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/bollywood_milano_duomo_bollywood_3_1.jpeg 738w, https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/bollywood_milano_duomo_bollywood_3_1-300x188.jpeg 300w, https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/bollywood_milano_duomo_bollywood_3_1-696x436.jpeg 696w, https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/bollywood_milano_duomo_bollywood_3_1-671x420.jpeg 671w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/><\/p>\n<p>But it is during the Italian Golden Age of Cinema \u2014 that roughly goes from the mid-1940s to the mid-1960s \u2014 that we have two cinematic gems that were shot in Milan. Director Luchino Visconti, whose cinematic oeuvres later became milestones in the history of film (<i>The Leopard<\/i>, <i>Senso<\/i>, <i>Death in Venice<\/i>, <i>The Earth Trembles<\/i>, <i>Bellissima<\/i>, <i>Obsession<\/i>), shot <i>Rocco and His Brothers<\/i> in the Lombard capital in 1960. The film, inspired by the novel <i>Il ponte della Ghisolfa<\/i> by <a href=\"https:\/\/en.wikipedia.org\/wiki\/Giovanni_Testori\">Giovanni Testori<\/a>, powerfully portrays the story of a migrant family from the South and its disintegration when they move to Milan. In this film one can still find the Neorealist traits of Visconti\u2019s early films, that made him one of the most prominent representatives of this genre.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-632\" src=\"https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/Rocco-e-i-suoi-fratelli-set-luchino-visconti.jpg\" alt=\"\" width=\"1920\" height=\"1430\" srcset=\"https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/Rocco-e-i-suoi-fratelli-set-luchino-visconti.jpg 1920w, https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/Rocco-e-i-suoi-fratelli-set-luchino-visconti-300x223.jpg 300w, https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/Rocco-e-i-suoi-fratelli-set-luchino-visconti-1024x763.jpg 1024w, https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/Rocco-e-i-suoi-fratelli-set-luchino-visconti-768x572.jpg 768w, https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/Rocco-e-i-suoi-fratelli-set-luchino-visconti-1536x1144.jpg 1536w, https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/Rocco-e-i-suoi-fratelli-set-luchino-visconti-485x360.jpg 485w, https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/Rocco-e-i-suoi-fratelli-set-luchino-visconti-696x518.jpg 696w, https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/Rocco-e-i-suoi-fratelli-set-luchino-visconti-1068x795.jpg 1068w, https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/Rocco-e-i-suoi-fratelli-set-luchino-visconti-564x420.jpg 564w, https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/Rocco-e-i-suoi-fratelli-set-luchino-visconti-80x60.jpg 80w, https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/Rocco-e-i-suoi-fratelli-set-luchino-visconti-265x198.jpg 265w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>Also filmmaker, Vittorio De Sica made a beautiful homage to the Lombard capital with his 1951 movie <i>Miracle in Milan<\/i>. The screenplay was co-written by Cesare Zavattini, based on his novel <i>Tot\u00f2 il Buono. <\/i>This poetic Neorealist fable, shows the lives of a poverty-stricken group in post-war Milan. Watching the film today, one feels it bequeaths a message that, even decades later, echoes strongly. If it is true that hard times make us bitter, the pandemic might have not made us better humans. Hence, we should follow the direction, indicated by <i>Miracle in Milan<\/i>, as two optimistic souls fly on a broom and circle around Milan\u2019s Duomo, heading towards a better destination, or to be more precise, \u201c<i>Towards a realm where good morning really means good morning<\/i>.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-629\" src=\"https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/miracolo-a-milano-2.jpg\" alt=\"\" width=\"1548\" height=\"1270\" srcset=\"https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/miracolo-a-milano-2.jpg 1548w, https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/miracolo-a-milano-2-300x246.jpg 300w, https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/miracolo-a-milano-2-1024x840.jpg 1024w, https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/miracolo-a-milano-2-768x630.jpg 768w, https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/miracolo-a-milano-2-1536x1260.jpg 1536w, https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/miracolo-a-milano-2-696x571.jpg 696w, https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/miracolo-a-milano-2-1068x876.jpg 1068w, https:\/\/cinemadailyus.com\/wp-content\/uploads\/2021\/03\/miracolo-a-milano-2-512x420.jpg 512w\" sizes=\"(max-width: 1548px) 100vw, 1548px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is no longer a secret that Ridley Scott, Lady Gaga and Adam Driver are filming in Milan the movie House of Gucci, that will chronicle the murder of Maurizio Gucci. Lady Gaga will star as Patrizia Reggiani, charged for proxy murder of her husband Maurizio Gucci, played by Adam Driver. The film will also&#8230;<\/p>\n","protected":false},"author":6,"featured_media":641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32,1],"tags":[140,186,180,185,181,160,149,152,173,155,170,171,179,183,167,169,156,157,166,138,153,177,154,147,176,139,165,158,143,151,178,144,168,146,172,161,162,142,145,175,141,164,163,148,182,184,150,174,159],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>House of Gucci Revives Milan\u2019s Cinematic Tradition, That Began In 1896 | Cinema Daily US<\/title>\n<meta name=\"description\" content=\"It is no longer a secret that Ridley Scott, Lady Gaga and Adam Driver are filming in Milan the movie House of Gucci. 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