Kino Industries’ CtrlMovie will release the interactive slasher film, Slay Day, in theaters in fall 2026, Variety is reporting. The drama will ask viewers in each theater to collectively vote on each critical decision using their smartphones.

As a result, each audiences’ choices will alter the story as the movie plays on the big screen. Therefore, two screenings will ever be the same. For instance, some screenings will end with a new Final Girl, while others may leave no survivors at all. With over 20 unique endings, Slay Day is transforming the slasher formula into a ruthless social experience.

After the thriller’s theatrical run, the company will release the project across traditional and interactive platforms. Those platforms will include such major gaming services as Steam, PlayStation and Xbox.

Slay Day is set on Friday the 13th, 1987, in the picture-perfect town of Belle Falls. The general story follows six teens as they prepare for their biggest night of the year: the Sadie Hawkins dance. But when the town exhumes the body of the real Sadie Hawkins to unravel the truth behind her killing spree 50 years earlier, a malevolent force returns to the town.

John David Buxton made his feature film directorial debut on Slay Day. Andrew Matisziw (Goliath, The Firm) wrote the movie’s overall script and varying ending scenes.

Jayden Bartels (Goosebumps, Side Hustle), Shelby Simmons (Bunk’d), Emma McNulty (FBI: Most Wanted), Caleb Brown (Mother’s Day), Luke Mullen (V/H/S/99), Corrado Martini (Circles) and Lyndon Smith (National Treasure: Edge of History) lead the drama’s cast.

Mark Dragin (Law & Order, Law & Order: SVU), Michael Kagan (Night Patrol, The Apology) and Scott C. Silver (The Pyramid, Wheelman, BornStars) produced the film. Eric Schneider, Angela Kay and Chaz Barsamian served as the executive producers on Slay Day.

The project was shot in Utah, where Kagan feels “was the ideal place to make this film. The state offered a great crew, a strong infrastructure, and an incredible range of locations — from small-town streets to wide-open landscapes — all within easy reach. The support we received from the local film community made it an exceptional place to shoot.”

“Horror has always been about participation – yelling at the screen, covering your eyes, daring the killer to come closer,” Buxton said. “Slay Day turns that instinct into action. For the first time, the audience truly decides who lives, who dies, and who deserves to, in a democratic and instantaneous experience.”

“We’ve spent years developing CtrlMovie to blur the line between story and player, but Slay Day is the first time audiences will experience that power on a theatrical scale,” Silver said. “It’s not just a movie, it’s a new theatrical experience where every decision ripples through the story in real time. The technology lets people experience horror in the most personal way imaginable. because this time the deaths are the direct result of the audience’s choices. Every reckless dare…jealous glance…deadly mistake. You choose. They pay!”