©Courtesy of AMC Entertainment Holdings, Inc As a new promotional effort, AMC Theatres is launching an innovative discount pass that will give subscribers to its Stubs loyalty program a 50 percent discount on a large tub of popcorn every day of the week. The promotion begins on Cyber Monday, December 1, when the new passes…
AMC Theatres is set to begin charging varied pricing on its seat locations within its auditoriums, based on audiences’ preferred sightline to the screen. The country’s largest exhibition chain is rolling out its new ticket pricing initiative, Sightline at AMC, across America throughout the year, Variety is reporting. Similar to music concerts, sporting events and…
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