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AMC Abandons Plan to Charge More Money For Better Seats at its Movie Theaters

AMC Entertainment will not be moving forward with its program that charges customers variable prices depending on which seats they prefer in its movie theaters, CNBC is reporting. The chain announced yesterday that the program would end at participating locations in the coming weeks. The decision comes after the company initially announced its Sightline pricing…

AMC Theaters Unveils Price Change Based on Seat Location

AMC Theatres is set to begin charging varied pricing on its seat locations within its auditoriums, based on audiences’ preferred sightline to the screen. The country’s largest exhibition chain is rolling out its new ticket pricing initiative, Sightline at AMC, across America throughout the year, Variety is reporting. Similar to music concerts, sporting events and…