@Nirvana Studios
The Telugu-language film, Hanu Man, is gaining momentum in North America.
The superhero feature starring Teja Sajja, distributed by California-based Nirvana Studios, screened in 430 locations over the weekend, earning $2.3 million, the film has made $9 million worldwide since its January 12 release, including $6 million in India, $188,000 in the U.K., $181,000 in Australia, and $136,000 in the United Arab Emirates.
The feature is now adding more screens in North America, Variety reports. Set in the fictional village of Anjanadri, the movie follows Hanumanthu (Sajja), whose life changes when he finds himself embroiled in a local conflict and discovers a precious gem, ‘Mani,’ which bestows him with superpowers akin to Lord Hanuman. He uses these powers to protect his village from evil forces but things take an evil turn when Michael, a superhero-obsessed person, learns about the Mani and wants to possess it.
Hanu Man is a spin on the name of Lord Hanuman a revered deity in Ramanya. He was a loyal companion to Rama and fought the battle against Ravan. Furthermore, he is considered one of the seven immortals of Indian mythology and is considered a very powerful and divine being.
“It was a crowded release weekend, but we were well prepared and put in a lot of thought, had a release strategy planned for the film, and we covered every city. “For a film of this scale, opening across 430 locations is pretty good,” Nirvana Studio’s Sundeep Yerramreddy said in a statement.
Along with Sajja, the movie stars Amritha Aiyer, Varalaxmi Sarathkumar, and Vinay Rai.Prasanth Varma (Zombie Reddy) directed Hanu Man. Niranjan Reddy Kandagatla produced the film for Primeshow Entertainment. A Hanu Man sequel, JaiHanuman, will premiere in 2025.
Nirvana Studios promoted the movie across radio and social media, especially Instagram, in North America. The studio also promoted Hanu Man via tie-ups with South Asian restaurants and grocery stores. Nirvana will add at least 100 locations across North America from January 18.