Less than 20 years ago, four major TV networks ABC, NBC, CBS, and FOX dominated the rating, offered an intriguing programs, but how quickly the industry shifted from these TV network to the endless streaming service as we faced today. Now, Amazon Prime Video has overtaken Netflix as the most subscribed to streaming service in the United States in an annual ranking compiled by research firm Parks associates. (See full chart below.) While Parks Associates didn’t reveal how they determined Prime Video’s overtaking of Netflix, they did claim the data reflects the number of subscribers to each streaming service as of September 2022.
While Prime Video has overtaken Netflix in the US in subscriber numbers, it doesn’t mean the number of popular programs like “Stranger Things” Netflix still has airing on its platform. However, the recent cancelation of series such as “The Midnight Club” and “Fate: The Winx Saga” indicates that Netflix is still trying to find its footing in the now-competitive streaming marketplace.
Both Netflix and Prime Video are streaming giants in their own rights, each having tens of millions of subscribers nationwide, numbers that enter the hundreds of millions when taking global audiences into account. Netflix has been the top streaming platform in the US for quite some time, due to their wide library of films and TV shows including popular original productions like “Stranger Things” and “The Umbrella Academy.”
Prime Video overtaking Netflix in the US isn’t too surprising when taking into account how much more Amazon offers with an Amazon Prime subscription. Amazon Prime subscribers can get deals and delivery options for what they buy on Amazon, alongside access to Prime Video as an added bonus. For the Amazon consumers, it would be a fun little bonus to their shopping spree savings.
Due to Prime Video being one facet of Amazon Prime, it’s not out of the question for many of the streaming service’s subscriptions to be people who purchased Amazon Prime for all its many benefits. The streaming service has adapted many popular books onto the small screen, including “Man in the High Castle,” “Reacher,” and more recently “The Peripheral.” Prime Video also aired “The Lord of the Rings: The Rings of Power” season 1 earlier this year, the popular franchise likely aiding in the number of subscribers they received in 2022.